Welcome to Licensing China 2025
Discover the endless licensing opportunities in the Greater Bay Area
Licensing China 2025 (Shenzhen International Licensing & Licensed Product Fair) is going to be held on 7 - 9 April 2025 at the Shenzhen World Exhibition & Convention Centre, the world largest exhibition venue.
Previously held annually as a highly praised licensing product zone in Toy & Edu China (Shenzhen International Toy & Education Fair), Licensing China expanded and upgraded to become an individual fair in 2020, mirroring the growth of the licensing industry in China.
The fair co-organisers have profound experience in the consumer goods industry. Hence, Licensing China will offer an ideal one-stop platform for cross-industry collaboration and market information.
2023 Show Highlights
Visit the Licensing Exhibition
Pre-registration details will be announced soonExhibit in the Licensing Fair
News & Update
05/2024: Became our VIP buyer and enjoy following special privilege*
- Free hotel accommodation during the trade fair period.
- Free business matching service.
Interest to be our VIP buyer? Please make a visitor pre-registration on http://ctoy.cn/GqYX (will be open soon) and contact our staff at lucan.ng@hongkong.messefrankfurt.com
* Terms and condition applied.
04/2024: It’s a wrap! Toy & Edu China, Baby & Stroller China, and Licensing China conclude with growing global engagement
Aligned with the peak sourcing season, Toy & Edu China, Baby & Stroller China and Licensing China closed their doors after three days of innovative product showcases, trading, knowledge exchange and networking. The three concurrent events attracted 67,295 visitors from 70 countries and regions to the Shenzhen World Exhibition and Convention Center. From 8 – 10 April 2024, 1,420 exhibitors from seven countries and regions enthused global buyers with an overwhelming selection of exhibits. Once again, this annual event provided a comprehensive platform for the three industries to gather and explore business opportunities beyond borders.
12/2023: Breaking News - China’s visa-free transit policies now cover 54 countries
China has expanded the scope of its 72/144-hour visa-free transit policies to cover 54 countries. Buyers from around the world can benefit from these policies to smoothly visit Toy & Edu China, Baby & Stroller China and Licensing China in Shenzhen . Please stay tuned to our website for the latest travel information.
Here is the latest travel restriction news. (direct to a 3rd party website)
07/09/2022: Introducing our New Licensing China logo
Today, we’re launching a new logo for Licensing China! The logo is made out of a reversed ‘L’ and ‘C’, the first letters of Licensing China. Together, the two letters form a flying bird. For us, this symbolises that the growth and development of Licensing China will be like a Dapeng, a giant bird in Chinese mythology that is a metaphor for ambition and a bright future.
67,000+ Trade Visitors
1,400+ Exhibitors
130,000 Gross Sqm
2024 Fair impression
Downloads
- 2024 Sponsorship Marketing (pdf, 1 MB)
- 2024 Application Form (pdf, 260 KB)
- 2024 Factsheet (pdf, 159 KB)
- 2024 Brochure (pdf, 2 MB)