ACM LEVel Up: Lifting Every Voice program is a two-year professional development and enrichment curriculum for rising leaders in Country Music, designed to empower participants to play a pivotal role in expanding the horizons of Country Music into new audiences that transcend demographics and geography. The program’s first year is spent learning as well as collaborating to develop a proposed plan to expand Country Music’s reach into new and underrepresented audience segments; the second, implementing said plan. The program is funded wholly by the Academy of Country Music at no cost to participants.