Arielle Land

Arielle Land

Canada
2K followers 500+ connections

About

I am the Swiss army knife of enablement, with a strategic marketing background, a knack for understanding people’s motivations, and a proven track record in building programs and systems to scale for greater impact in B2B tech, SaaS, and B2C environments.

As a high-impact, innovative, and energetic team player, I maintain a steadfast commitment to leading successful and influential programs that reflect business needs, enable internal teams, and unlock customer potential.

Skills include:
Connector, instigator, and purpose-driven advocate
Integrated program build and management
Customer-focused product positioning, implementation, and promotion
Complex and high-profile account management
Product adoption and usage optimization
Digital and integrated marketing strategy development and execution
Customer enablement: customer experience metric identification and performance-driven analysis
Customer Price Per User growth and retention
Engaging training and resources for Sales, Client Success, customer, and end-user enablement
Software: Salesforce, GainSight, Sisense, AWS, Zendesk, Jira, Confluence, Productboard, Figma, Asana, ClickUp

I am (incredibly) passionate about: building strong and healthy communities, empowering others, emotional branding, marketing strategy, strategic communications, product adoption, change management (...oh, and adventure).

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