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latest insights.
Discover marketing articles that help you perform your best.
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The strategic advantage of industry direct buys.
In traditional advertising, ad slots are purchased through negotiating with the people who sold them. If a company wanted their ads to run during a local news channel, both parties come to an agreement on how much the ads would cost, when they would air, and for how long. Advertising professionals know this technique as direct media buying.
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Marketing is not a foreign language.
The main challenge facing marketers in 2024 might not be a new one.
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Nine steps for a successful marketing automation strategy.
Marketing automation has the potential to boost your brand awareness and help your business build new relationships. But only if it’s done right. Here’s how.