The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can be very helpful in making informed content, acquisition, distribution, and programming decisions. Analyzing the performance of "The Last Dance" in March 2024 in Australia can give us a clear understanding of how demand data works and how to use it.
Demand data gives us an understanding of how popular a show is amongst audiences, which in turn gives us insights into how it is performing in specific markets around the world. By using Parrot Analytics demand data, we can determine "The Last Dance's" popularity in Australia and other top-performing markets.
For example, in Australia, "The Last Dance" has demand 4.5 times higher than the average show, and only 8.6% of all TV shows have this level of demand, indicating that this show is highly demanded. Furthermore, the demand for the show has been increasing recently, which is a positive sign. "The Last Dance" moved up in rank by 333 spots during March in Australia. The show ranks at the 98.7th percentile in the documentary genre, which indicates higher demand than 98.7% of all documentary titles in Australia. Moreover, during March, audience demand for the show increased in Australia by 42.7%, suggesting that it still has the potential to grow.
By examining audience taste clusters, we can also gain insights into what other shows "The Last Dance" fans typically enjoy, which can inform programming and content acquisition decisions. For example, fans of "The Last Dance" also tend to enjoy shows such as "Rick And Morty," "Better Call Saul," and "Succession." This information is valuable because it can help networks and streaming platforms understand their audiences better and make more informed content acquisition decisions.
Furthermore, demand data can be used to measure a show's franchiseability, momentum, travelability, and reach. In particular, longevity measures how audience demand is maintained over time. For "The Last Dance," audience demand has been outstanding, meaning that the show has been popular over a long period. Additionally, its momentum, the pace of growth, is good, while its franchisability (spin-off potential) is also good. Finally, its reach, the number of people expressing demand for a show, is outstanding, making it an attractive prospect for a potential buyer or distributor.
Lastly, when comparing the performance of "The Last Dance" over a 1-year rolling basis to the last 30 days shows a significant increase in its popularity in the last 30 days. This indicates that the show has been gaining traction and increased popularity recently, which can inform content producers and distributors.
In short, by using Parrot Analytics demand data, TV executives can make more informed decisions regarding content, acquisition, and programming by understanding the popularity of a show in specific markets, its franchiseability, reach, momentum, and longevity. It is essential to use demand data to help find market opportunity and assess potential shows' value to make informed decisions that will benefit the company in terms of ROI.
The Last Dance's travelability to Australia in the last 30 days is 87%, which means that the audience demand for The Last Dance is 87% of the demand in its country of origin, United States. Click through to another market to discover how well The Last Dance travels internationally.
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Acquire the best shows from partners such as ESPN to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Last Dance), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ESPN‘s The Last Dance is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ESPN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Last Dance, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sports Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for The Last Dance in Australia. We provide our partners with comprehensive TV industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.