The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed content, acquisition, distribution, and programming decisions. The case of "Tiger King: Murder, Mayhem And Madness" provides insights into how demand data can be used for effective decision-making.
Firstly, demand data allows for content valuation. By analyzing the demand for a particular title, executives can determine its worth and calculate the ROI it can bring to the platform. Demand data can also help estimate cannibalization of audiences, assess the value of exclusivity, and determine how much a show is worth to another streaming platform.
Additionally, demand data can inform acquisition decisions. Executives can utilize demand data to identify the most popular genres in the local market, quantify the platform-specific marginal revenue contribution, and assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data can also be used to inform distribution decisions, as it can reveal the most in-demand markets for a show. For example, the top 10 global markets where "Tiger King: Murder, Mayhem And Madness" is most in-demand over the last 30 days show that the US is the show's number one market globally. Therefore, a strategy that focuses on distribution in the US market could be beneficial.
Producers and content distributors can also use demand data to make more informed programming decisions. By analyzing demand for specific titles, executives can determine if a show should be renewed, how to optimize upcoming productions for success, and what elements fans like the most.
Demand data can also be used for competitive benchmarking. For instance, by comparing the popularity of shows against other titles available on the market, executives can identify where their content falls in the industry. This can inform decisions on the type of content that exhibits the most potential to acquire and produce.
Overall, demand data provides valuable insights that can inform every aspect of content development, acquisition, distribution, and programming. By leveraging demand data, entertainment executives can make more informed decisions that will increase the engagement of audiences and drive revenue for the platform.
This is Tiger King: Murder, Mayhem And Madness's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Tiger King: Murder, Mayhem And Madness travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tiger King: Murder, Mayhem And Madness, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Tiger King: Murder, Mayhem And Madness in the United States. We provide our partners with meaningful television capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.