Farm Markets

Management

There are lots of things you’re responsible for if you want to run a farmers market. On this page, you’ll find a range of helpful resources. Learn about farmers market management, best practices, and farm market safety.

Farmers Market Management and Best Practices

Farmers markets come in many shapes and sizes, but management skills and best practices are common to them all. All retail food facilities, including farm markets and farm stands, have to be inspected and licenses by the PA Department of Agriculture (PDA). A guidebook has been issued to help farmers markets and people selling products through a retail farm market or farm stand meet the regulatory requirements.

Rules and regulations have to be followed, and these are important for setting guidelines for vendors at a farmers market. Legal incorporation of a farmers market is one of the legal issues you might have to contend with.

If you want to increase your market day bottom line, take some time evaluating how you plan to sell your products. Prospective customers will expect to see certain things from you. When you get ready for farmers market season, consider signage, displays, and telling your story.

Developing a roadside farm market is a viable alternative to community farmers markets. However, it does require a great deal of planning and a thorough examination of a wide range of issues. A basic understanding of some accounting principles is key for managing cash flow for your market. Financial support is available via Community Supported Agriculture.

Farm Market Safety

Food safety practices must be in place at every point along the farm-to-fork continuum, including farmers markets. Ensuring food safety at farmers markets is an important responsibility of the vendors. The Farmers Market Food Safety Resource Guide provides detailed information on food safety concepts and includes practical tips and checklists.

Farm market safety also involves preparations for natural disasters. See what you can do to prepare your market, vendors, and shoppers for what might come next.

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  1. Auction carts and item tags. Credit: Chester County Planning Commission
    Articles
    4 Benefits of Buying at the Produce Auction
    By Jeffrey Stoltzfus, Brian F. Moyer, Becky Chalupa
    Produce auctions allow farmers to sell their bounty efficiently, leaving more time for farming. Here, we set the record straight on produce auctions.
  2. Retail Farm Market School: USDA's Farmers Market Pricing Project
    Webinars

    Free

    Retail Farm Market School: USDA's Farmers Market Pricing Project
    When Watch Now
    Length 1 hour
    Recorded Feb 15, 2024
    Come join our discussion on leveraging regional pricing data for farm market vendors to enhance their pricing strategies.
  3. Photo credit: Frans Van Heerden from Pexels
    Articles
    Asset Mapping for Farmers Markets
    By Becky Chalupa, Jay Eury
    Farmers markets are essential businesses and community spaces. Asset mapping is a process that can help markets grow despite limited resources.
  4. Retail Farm Market School: The Price Is Right
    Webinars

    Free

    Retail Farm Market School: The Price Is Right
    When Watch Now
    Recorded Mar 13, 2023
    Explore factors to think about when selecting your product prices, reasons to resist defaulting to market pricing, and tips for navigating circumstances that require price changes.
  5. Dot Survey
    Articles
    Knowing What Customers Will Support
    By Brian F. Moyer
    How do you engage with your market's customers to better understand what they purchase and what they would like to purchase.
  6. Moving Customers Along the Value Ladder
    Articles
    Moving Customers Along the Value Ladder
    By Miranda Harple, Brian F. Moyer
    A value ladder is a marketing tool that allows businesses to gradually increase the value they offer to their customers over time.
  7. Image of a farm market. Photo credit:  Pexels from Pixabay.
    Articles
    What is the Supplemental Nutrition Assistance Program?
    By Brian F. Moyer, Dana Ollendyke
    SNAP is a federal nutrition program that helps participants stretch food budget dollars and purchase healthy food.
  8. Image of feedback; happy, indifferent, sad. Photo credit: athree23 on Pixabay.
    Articles
    Mystery Shop Form
    By Brian F. Moyer, Dana Ollendyke
    A mystery shop can allow a farm market to see how a customer views their market experience.
  9. Municipalities and Urban Agriculture
    Articles
    Municipalities and Urban Agriculture
    By Brian F. Moyer, Dana Ollendyke
    The Urban Agriculture Special Committee of Pittsburgh created a guide to explain the benefits of urban agriculture.
  10. Image of a cyclone. Photo credit:  Comfreak from Pixabay
    Articles
    Farm Market Disaster Resources
    By Brian F. Moyer, Dana Ollendyke
    This listing describes resources that are available to farmers and farm markets during disasters.
  11. Source: Pixabay
    Articles
    Agritourism in Pennsylvania - Legal and Regulatory Issues
    By Claudia Schmidt, Harry Crissy, Richard Andrew Kralj, M Ed., RDN, LDN, Sarah Cornelisse, Jackie Schweichler, Esq.
    This article provides an overview of issues agricultural operators in Pennsylvania must consider if they would like to start or expand an agritourism operation.
  12. Retail Farm Market School: Building and Expanding your Market
    Webinars

    Free

    Retail Farm Market School: Building and Expanding your Market
    When Watch Now
    Length 1 hour, 30 minutes
    Recorded Feb 27, 2023
    During this informative event, we will cover some of the most common considerations for developing your farm market business, from building codes to shopper psychology. Learn from experts about permits, zoning regulations, and other compliance burdens that can add time, costs, and stress to the process.
  13. Image of credit processing via smart phone. Photo credit: pongsakorn_jun26 on Adobe Stock.
    Articles
    Free SNAP EBT Equipment Program
    By Dana Ollendyke, Brian F. Moyer
    The USDA has partnered with MarketLink to provide a grant program that provides EBT processing hardware for SNAP benefits.
  14. Image of money. Photo credit: Thomas Breher on Pixabay.
    Articles
    Counterfeit Money at Our Markets
    By Brian F. Moyer
    Markets are very busy places and we do our best to take care of the customer as fast as we can. How are we supposed to do that AND check the money they hand us to make sure the currency is legitimate?
  15. Image of a farm market. Photo credit: Steve Adcock from Pixabay.
    Articles
    A Study on the Effectiveness of Pittsburgh Farm Markets
    By Brian F. Moyer, Dana Ollendyke
    This study from the Farmers Market Coalition explored how to maximize the benefits of farm markets for the city of Pittsburgh.
  16. Image of vegetables at a market. Photo credit: Lubos Houska on Pixabay.
    Articles
    Market Data is More Than a Four Letter Word
    Help make some decisions such as how many people shopped at the market that day and what they spend their money on or how much they usually spend.
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