Washington, D.C. — The League of Conservation Voters (LCV) launched a new $300,000 digital ad campaign this week celebrating new opportunities for transformational climate action in the United States with President Biden, Vice President Harris, and their team of experts throughout government. The ads launched ahead of Wednesday’s climate day at the White House, when President Biden is expected to put tackling climate change at the center of the administration’s domestic and international priorities.

WATCH: “Different”

The paid media campaign includes video, audio, and graphic ads running in digital news outlets including The New York Times podcast ‘The Daily.’ 

“President Biden and Vice President Harris ran strong on climate and won big on climate, and now the record number of voters who elected them are counting on this administration to deliver on their bold Build Back Better plan to prioritize climate solutions, clean energy jobs, and environmental justice, and rebuild a more equitable and just economy for all,” said Tiernan Sittenfeld, Senior Vice President of Government Affairs. “The Biden-Harris administration got to work on day one with vital, immediate actions to begin to reverse the damage done to our environment and communities by the Trump administration, and we look forward to much more progress in the days and weeks to come.” 

LCV released its initial policy priorities for the Biden administration and the 117th Congress last week and is laser focused on maximizing both administrative and legislative progress. In the first days of the Biden administration, the president took immediate action on climate including rejoining the Paris Climate Agreement; stopping the dirty and dangerous Keystone XL pipeline; reversing Trump’s rollbacks of commonsense environmental protections; and more executive actions that provide relief to families suffering from the crises impacting our nation and move us forward on climate and environmental justice.

The full script of the new video ad is below.

“Different”
Last year looked different
The world looked different
Fighting for justice looked different
We looked different
Now it’s a new year
With a new administration and new leadership
Committed to taking bold action on climate
Driven by our voices and our votes
We can invest in 100% clean energy
And rebuild a more equitable and just economy for all
And we’re just getting started
Let’s get to work

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