Lotte Peplow

Greater London, United Kingdom

How did you get into the beer industry? Why does beer matter to you?

I’ve been in the beer industry all my career but initially on the periphery, and I came to it through the PR and marketing route. As the craft beer world grew so did my interest and passion for the subject. I was lucky enough to begin my long relationship with the Brewers Association back in 2006 and I gradually took on more responsibility. My role widened until in 2019 when I was appointed American craft beer ambassador for Europe. It’s an honor and a privilege to work for the Brewers Association and I’m incredibly proud to represent them either when traveling overseas or at home in the UK.

For me, beer is not just a career but a way of life. I love the wide variety of flavors and aromas found in beer. It’s super versatile and makes the perfect food accompaniment. I love the beer community and the people who make this industry special. Everyone is friendly, welcoming, and united in a shared appreciation of this beautiful beverage. It’s a uniquely collaborative space and I count myself very lucky to be associated with some of the most talented brewing minds in the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging in the World Beer Cup is the pinnacle of my beer journey and the gold standard in beer judging. It’s like competing at the Olympics! The quality of the competition is second to none — from the world class quality of the entries to the high standards of the judges and the professional, smooth-running organization behind the scenes. Of all the competitions I’ve judged around the world, the World Beer Cup is the biggest, most prestigious, most international, best-organized and most professional of them all — in my humble opinion, of course!

Being selected as a judge for the World Beer Cup is a huge honor and fills me with pride. I love judging because it focuses my mind on everything I’ve learned about beer and brewing. Much like an Olympic athlete, I have to be at the very top of my game and that’s an exciting and thrilling prospect.

I have only judged one World Beer Cup so far (2023 in Nashville) but was completely blown away by the standard of entries, quality of the judges, and organization of the competition. It was an enormously rich and rewarding personal experience and one I hope to repeat again soon.

What else would you like the world to know?

I play hockey (that’s field hockey to my American friends!) for a Club in southwest London and have done for many years. It’s great fun, a chance to run around and blow away the cobwebs before a beer in the bar afterwards. Last season we were undefeated and won promotion to a higher league. This season may be different! I’m married with three grown up children and one very lively dog.

Wolfgang Lindell

Sor-Trondelag, Norway

How did you get into the beer industry? Why does beer matter to you?

Having German roots, it’s fair to say that we always celebrated the culture of beer! My main hangout in college was at a brewpub in the nineties and it really inspired me to see the brewer at work with the craft. I also became interested in how technology can obscure reality, to which I sought out disciplines that kept me grounded to the world around us. I interned at a Maltster, graduated in the natural sciences, and eventually continued to work in the industry and attended brew school, becoming a master brewer in 2006. Beer and brewing matter to me in that they’re both an art and a science, a direct connection to the natural world, to agricultural raw materials, to culture and history, and to people.

We all need daily sustenance with food and drink so it’s great to be a part of the communal human journey.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

After working 20 years in the industry, it’s great to be able to give something back. The community of beer is alive and strong, and we need to take care of our own and recognize and foster excellence. It’s also great to be with other inspired colleagues, which allows good discussion and illumination into the current state of affairs of our industry.

Lance Chavez

Idaho, United States

How did you get into the beer industry? Why does beer matter to you?

I got into the beer industry after I graduated college and decided that instead of pursuing a career with my degree I wanted to find a trade that I enjoyed. I was lucky that my friend Josh King who is the brewmaster at Sockeye Brewing needed some help and the job just fit me.

Beer matters to me because I take pride in my work and enjoy producing beers that can be enjoyed by a wide variety of beer lovers. Just like any craftsman who has high expectations for themselves, I hold my beers to a high standard which I believe ends up in a quality product that I am proud to put in a glass.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It is a privilege to be invited to participate in the World Beer Cup judging panel. I am both humbled and honored to be able to help seek out the best beers in the competition. It is also a privilege to be able to judge alongside the panel of beer experts that the Brewers Association assembles. My beer knowledge and appreciation for the many unique beer styles we are able to sample always grows after each judging experience.

What else would you like the world to know?

The people behind the scenes of the World Beer Cup deserve a huge amount of respect and credit. There are so many people who volunteer their time to help sort entries, steward tables for the judges, coordinate the competition, feed the crew, and so much more. Most of these people don’t get paid but donate their time all for the love of beer. Cheers to all of those unsung heroes.

Dr. Amanda Reitenbach

Santa Catarina, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my journey in the beer industry from a scientific perspective, initially focused on producing scientific knowledge. Over time, my path shifted towards science, technology, and education, particularly within the realm of sensory sciences. For me, beer signifies the opportunity to share and apply evidence-based knowledge, contributing to the evolution and transformation of both society and the beer culture.

The beer industry, with its complexity and diversity, offers an intriguing platform for exploration, innovation, and the pursuit of excellence. It serves as a fusion point where science meets craftsmanship, tradition merges with innovation, and artistry blends with precision. Beer holds significance because it transcends being a mere beverage; it embodies a rich tapestry of history, culture, and craftsmanship.

Beer matters to me because it represents a dynamic world where science and culture converge to shape a constantly evolving and vibrant landscape. Through my involvement in the beer industry, I’ve witnessed the power of knowledge in enhancing beer quality, enriching consumer experiences, and fostering a passionate community. It’s not just a drink; it’s a catalyst for learning, sharing, and forging meaningful connections.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup holds significant value for me on multiple fronts. Firstly, it’s an invaluable platform for honing and refreshing my sensory skills. Assessing a diverse range of beers challenges my palate, allowing me to stay at the forefront of sensory evaluation. It’s a continuous learning process that keeps me sharp and informed about global brewing trends.

Secondly, participating in the World Beer Cup is an extraordinary opportunity for international networking. It’s a chance to reunite with fellow professionals, forge new connections, and engage in cultural exchanges. The camaraderie among judges and the sharing of insights are priceless aspects of this experience.

Moreover, judging at the World Beer Cup offers a unique window into the global beer landscape. It’s fascinating to witness the evolution of the beer market across different countries and continents. It provides valuable insights into emerging styles, innovative techniques, and the ever-changing consumer preferences worldwide.

Judging at the World Beer Cup is not just an assessment of beers; it’s an immersive journey of sensory exploration, professional camaraderie, and global beer discovery. It keeps me passionate, informed, and deeply connected to the vibrant world of brewing.