Wisconsin Attorney General Josh Kaul recently announced a revamped "Dose of Reality" campaign to fight back against increasing numbers of opioid-related overdoses and deaths across the state. 

Dose of Reality was a marketing campaign, to raise awareness about the dangers of opioids, first rolled out by Kaul's predecessor, Brad Schimel. 

As part of the updated version of the initiative, Kaul's office said the series of webpages at DoseofRealitywi.gov will provide: 

  • information about the risks of opioids 
  • information about safe storage and disposal of medications 
  • information on strategies to support people who are struggling with opioid addiction 
  • information on Naloxone, and how it can be used to reverse an opioid overdose 
  • links to resources like treatment and recovery centers 

In a news release, Kaul said, "As the opioid epidemic evolves, we must continue raising awareness about it and working to prevent substance-use disorders. In partnering with the Wisconsin Department of Health Services on this updated initiative, we can provide Wisconsinites with improved, up-to-date tools aimed at preventing and reducing opioid use, in all of its forms."