Gray For Good …
A Global Campaign
What if all women were supported and celebrated for not coloring gray hair and used gray hair for good?
Watch the video
Gray For Good’s goal is simple, yet necessary:
Collectively celebrate all women-identified individuals who go gray and eradicate the gender equity gap by increasing charitable giving to women and girls focused causes.
What the what???!!!
Gray For Good estimates* a staggering $20.6 billion per year is spent by American women coloring their gray hair. Money that instead could go to women and girls-focused causes, which are drastically under-funded.
*Estimate based on $480 per year, per woman, at six times a year, at $80 per coloring, multiplied by 43M women (50% of 85.5M women in U.S. 35-79 years of age) = $20,640,000 per year.
Get Started
Tell the world the simple and serious ways you celebrate those who go gray for good.
Gray For Good Resonates
Jen Jordan
I’ve always believed that people should feel free to express themselves and explore any hair color or style they want, including what comes naturally. For myself and most, that’s going to be some variation of gray at some point. I support Gray for Good because I embrace the future and the change it brings.
Laura Blaney
My gray hair represents the wisdom learned from life experiences. I feel like I've earned each one!
Kristyn Lyn
I've never understood or strived for the conventional image of beauty for women even at a young age. Of course, age adds wisdom (hopefully 🤞🏻) and with that an even greater appreciation for white/gray/silver hair. It's sexy and women should absolutely embrace it as a symbol of self-worth and beauty. Just sayin' 😸
Nicole Garneau
As a scientist I was conditioned to be just the right amount of feminine—which is to say, be the least amount of feminine as possible if I wanted to be taken seriously. So I adopted a polished and serious look which included dying my hair that has gone from blonde, to ash blonde, to, you guessed it: gray. That ended with the realization I want to teach my daughter body confidence, including aging with grace. I earned every streak and tendril, and it is beautiful (my 5-year old daughter, Georgia, calls it "sparkly hair"). Being a part of Gray for Good allows me to walk the walk and shine a light on fundraising for non-profits that support confidence-building in girls.
Andrea Oetting
I believe that when women are their authentic self, they in turn, empower other women to follow suit. Gray For Good is the ideal avenue to begin your journey to your authentic self while helping others at the same time.
FAQs
What is Gray For Good?
Gray For Good - For All Womanhood is a global grassroots campaign started in 2021. We are devoted to celebrating all women-identified individuals who go gray and eradicating the gender equity gap by increasing charitable giving to women and girls focused causes. Success will be tracked by increased number of women comfortable to go gray, stated dollars donated using the hashtag #GrayForGood, an increase in gray for good gestures, shares of the video, media and individual mentions of the campaign and more.
Why women’s charitable causes?
Nonprofits focused on women and girls only get 1.9% of all giving, and organizations devoted to women and girls of color receive mere pocket change from overall foundation giving.
How Are Donations Tracked?
Social media will measure donations given directly to a woman or girls cause from individuals:
Share a selfie and tag #GrayForGood
Choose a women or girl focused charity and tag @charity
State the amount ($) donating and donate
Don’t know a charity? Consider donating to The Women’s Philanthropy Institute, who exists to conduct, curate, and disseminate research that grows women’s philanthropy.
Why Julia Went #GrayForGood
“I don’t want to shame those who do color. What I am asking is that we shed shame for those who don’t and that we celebrate women's gray and shore up the disproportionate funding for women and girls focused causes.”
It all began with this feeling of loss and a feeling of a ritual gone wrong. Every single time I colored my hair, I felt like I was robotically going through the motions. Then one day…
