Transformation efforts: Solutions to Increase Joy in MedicineTM ("Initiative"). "Program Data" means
any data that the AMA encounters, collects, creates, compiles, receives, uses, or maintains in the course
of providing the Survey. The "AMA Data Lab" is the AMAs data repository for burnout and satisfaction
data, and related AMA Initiative data, collected from Practice Participants pursuant to these Terms and
the broader Initiative.
All right, title, and interest including copyright in and to the Program Data is the sole property of the
AMA. Program Data may be personally identifiable to individual Practice Participants. The AMA shall
secure appropriate authorizations, consents, and permissions to the extent required by applicable law
from each Practice Participant for participation in the Survey. The AMA shall ensure and protect the
privacy and security of Program Data that is personally identifiable and that is created, transmitted,
disclosed, or used pursuant to Surveys administered under these Terms to the full extent required by
applicable law.
AMA authorized licensees, representatives, agents, and contractors may access and use Program Data
only upon the AMAs receipt of written and signed assurances that such recipient shall ensure and
protect the privacy and security of Program Data that is personally identifiable to the full extent
required by applicable law and shall agree to use Program Data only for research, scholarly publication
and, as related to physician burnout trends, causes, interventions, and burnout reduction, in connection
with the AMAs efforts in these areas (the "Scope").
Program Data that is aggregated and reasonably de-identified may be disclosed by the AMA for use of
such data only for limited purposes within Scope.
The Practice shall secure authorizations, consents, and permissions from Practice Participants to the
extent required by applicable law in order for the AMA to provide the Survey and for the Practice to
receive Program Data in the Report under these Terms.
The Practice shall not re-identify or attempt to re-identify any Program Data in a manner that would
ascertain or attempt to ascertain the identity of a Program Participant.
The Practice shall not use the Program Data or the Report for the purpose of selling products or services.
The Practice represents and certifies that no "Protected Health Information," as defined in 45 C.F.R. §
160.103, shall be disclosed to the AMA in connection with provision of the Survey.
D. Confidentiality. Each party agrees to treat all business and financial information it encounters or
receives in connection with actions under these Terms as confidential ("Confidential Information") and
shall not disclose such Confidential Information of the other party to any third party except to
employees and contractors who have a need to know in connection with these Terms, provided such
employees and contractors are bound by obligations of confidentiality at least as stringent as those
contained herein. To the extent Program Data is or contains Confidential Data, such information will be
treated as Confidential Data.
Notwithstanding the foregoing, the following information shall not be treated as Confidential
Information: (i) information that is or was acquired by the receiving party from a third party and is not
subject to an unexpired obligation to the disclosing party or such third party restricting the receiving
partys use or disclosure thereof; (ii) information that is independently developed by the receiving party